In 2000, Fazenda Ambiental Fortaleza produced 7,000 60-kilo bags of coffee; now it produces about 700 60-kilo bags. That’s a 90% reduction, but there’s an inverse ratio between productivity and profit. In 2000, Fazenda Ambiental Fortaleza was operating at a loss; today, it’s in the black.

The math works when the coffee is this good.